About Reem Al Falasi

Founded by Dubai-based entrepreneur and designer Reem Al Falasi, was launched in 2020 with a vision to create abayas that blend elegance, comfort, and modern style. Inspired by nature and simplicity, Reem’s designs feature soft tones, refined details, and premium fabrics to achieve a balance between practicality and sophistication.

Each collection is carefully crafted to offer women versatile pieces — effortless for everyday wear yet graceful for special occasions. The brand reflects Reem’s belief that fashion should be timeless, simple, and unique, allowing women to express confidence and individuality while feeling at ease.